{"title":"Shop All Itzy Ritzy New Parent \u0026 Baby Products","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAt Itzy Ritzy, we believe parenting in style is possible. Our modern collection of baby, toddler and lifestyle accessories provides smart, attractive solutions to everyday challenges.\u003c\/p\u003e","products":[{"product_id":"nappy-bag-charm-pod","title":"Nappy Bag Charm Pod","description":"\u003cp\u003e\u003cspan\u003eAccent your Itzy Ritzy nappy bag with this charm pod that functions as a stylish dummy holder and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFashion meets function! This multi-use pod from Itzy Ritzy clips onto your nappy bag to keep essential items easily accessible. This nappy bag charm pod is designed to hold two dummies but can also store parent necessities like headphones, change, lip balm or keys.\u003cbr\u003e\u003cbr\u003eIt's the perfect way to add some functional flair to your nappy bag!\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Itzy Ritzy","offers":[{"title":"Coffee \u0026 Cream","offer_id":52229945131272,"sku":"CP6001","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Vanilla Latte","offer_id":52229945164040,"sku":"CP4006","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"Cognac","offer_id":52229945196808,"sku":"CP8406","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/CP4006_Charm_Pod_Vanilla_Latte_4_74133faf-39dc-459d-ae2b-b207ed340739.jpg?v=1765985009"},{"product_id":"stroller-caddy","title":"Buggy Caddy - Handy Buggy Storage","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStay organised while on the go! Itzy Ritzy’s Buggy Caddy is as practical as it is sleek. It features adjustable straps that can accommodate almost any size of stroller handle, and they allow the caddy to be repositioned and moved whenever you choose.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe exterior of the caddy features a zippered front pocket that can store phones, keys and other parent essentials while the interior of the caddy includes two built-in pockets to hold bottles along with a roomy middle pocket. The stroller caddy easily wipes clean, making it the perfect addition to any stroller!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv id=\"details\" class=\"cnt-wrapper cnt-active\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cdiv id=\"care\" class=\"cnt-wrapper cnt-active\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cul class=\"list-plain m-0 p-0\"\u003e\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Itzy Ritzy","offers":[{"title":"Matte Black","offer_id":52229946540296,"sku":"202301675","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"Cognac","offer_id":52229946605832,"sku":"CAD8406","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"Coffee \u0026 Cream","offer_id":52229946638600,"sku":"CAD6001","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/Untitleddesign_10.svg?v=1760436904"},{"product_id":"cute-packing-cubes","title":"Pack Like A Boss™ Packing Cubes","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eStaying organised has never been easier or more stylish! Our set of three packing cubes can be used together or individually, making them the ultimate nappy bag storage organisers for traveling and life on the go!\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Leopard","offer_id":52229950079240,"sku":"PC8387","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Black \u0026 Gold","offer_id":52229950144776,"sku":"PC8368","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/1024x1024_PACKING_CUBE_BLK_GLD_STACKED.jpg?v=1760436845"},{"product_id":"insulated-bottle-bag","title":"Chill Like A Boss™ Bottle Bag","description":"\u003cp\u003eThe Chill Like A Boss™ Bottle Bag brings an elevated and ultra-versatile look to a classic essential for parents on-the-go. Designed with a spacious \u0026amp; insulated interior, this bag easily holds up to three tall bottles while keeping them warm or cool.\u003c\/p\u003e\n\u003cdiv class=\"cnt-wrapper cnt-active\" id=\"details\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cdiv class=\"cnt-wrapper cnt-active\" id=\"care\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cul class=\"list-plain m-0 p-0\"\u003e\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Itzy Ritzy","offers":[{"title":"Vanilla Latte","offer_id":52229951062280,"sku":"BBG7000","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Milk \u0026 Honey","offer_id":52229951095048,"sku":"BBG8519","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/Bottle_Bag_Vanilla_Latte-1.jpg?v=1755586966"},{"product_id":"nappy-bag-backpack","title":"Boss Plus™ Large Nappy Bag Backpack","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eMEET THE BOSS PLUS™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYour ultimate nappy bag, built for every stage of parenthood from the hospital to daily errands, work, pumping, or travel. A carry-on and car seat favourite, it's first-class functionality wherever you go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWith 19 pockets, it's our largest capacity nappy bag yet. Highlights include insulated side bottle pockets, comfy shoulder straps, a roomy main compartment, felt-lined valuables pocket, and signature rubber bottom feet with top-to-bottom zippers.\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Leopard","offer_id":52229952635144,"sku":"DBP8387","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"Coffee \u0026 Cream","offer_id":52229952667912,"sku":"DBP6001","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"Cognac","offer_id":52229952700680,"sku":"DBP8406","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"Expresso","offer_id":57770943545608,"sku":null,"price":179.99,"currency_code":"GBP","in_stock":false},{"title":"Oat","offer_id":57779467845896,"sku":null,"price":179.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/6252eccd-94a9-4683-b422-d8590d74e627.jpg?v=1773158434"},{"product_id":"itzy-mini-plus-nappy-bag","title":"Itzy Mini Plus™ Nappy Bag","description":"\u003cp\u003eMEET THE ITZY MINI PLUS™\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Itzy Mini Plus\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e™\u003c\/span\u003e is a small backpack nappy bag with elevated features and fresh styles.\u003cbr\u003e\u003cbr\u003eThis bag includes an updated front pocket we refer to as the “parent” pocket, complete with a key lanyard and interior pockets. The trim detailing inside was designed to match the Boss Plus™, making this a great addition to our nappy bag collection. The Itzy Mini Plus is ready for any and all adventures and can be easily repurposed as an everyday bag for you or your partner!\u003cbr\u003e\u003cbr\u003eDon’t let its size fool you, this mini nappy bag backpack has ten pockets, a spacious main compartment, and even includes a matching changing pad. It also features Itzy Ritzy’s signature rubber foot that protects the base of the bag from dirty surfaces and wear and tear. The comfortable backpack straps allow you to be hands-free and ready to explore with your little one!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e","brand":"Itzy Ritzy","offers":[{"title":"Cognac","offer_id":52229959188744,"sku":"101401589","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"Coffee \u0026 Cream","offer_id":52229959254280,"sku":"MDBP6001","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"Expresso","offer_id":57770862084360,"sku":"101401924","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/101401589_Itzy_Ritzy_Mini_Plus_Cognac_01_9b4a12cd-c646-492e-88ff-9a6337de913a.jpg?v=1760436966"},{"product_id":"itzy-bitzy-bag-toddler-backpack","title":"Itzy Bitzy Bag™ Toddler Backpack","description":"\u003cp\u003eYour little one will travel in style with our adorable and functional backpacks, designed specifically for kids on-the-go. Encourage their independence with a backpack to call their own.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e- Spacious main compartment with wipeable fabric lining and name label on the inside.\u003cbr data-mce-fragment=\"1\"\u003e- Soft, adjustable shoulder straps provide a just-right fit and handles snap together for easy carrying.\u003cbr data-mce-fragment=\"1\"\u003e- Generous side pockets for water bottles and sippy cups.\u003cbr data-mce-fragment=\"1\"\u003e- Large easy-access zippered pocket on the front.\u003cbr data-mce-fragment=\"1\"\u003e- Durable cotton exterior with side loop for attaching clips, charms, toys, etc.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Strawberries \u0026 Cream","offer_id":52229961974024,"sku":"101601543","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Check Yes!","offer_id":52229962006792,"sku":"101601544","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/14_d6dd05fc-226b-4b78-9122-bc1fc0cf7f86.jpg?v=1760452690"},{"product_id":"itzy-bibs","title":"Itzy Bibs™","description":"\u003cp\u003eFrom drips to drools, Itzy Bibs™ have got you, and your little one, covered! Made of ultra-soft, triple-layer muslin cotton in on-trend prints, these giftable essentials feature soft hook and loop closures and come in packs of three.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Itzy Ritzy","offers":[{"title":"Check Yes!","offer_id":52229964529928,"sku":"807151718","price":19.99,"currency_code":"GBP","in_stock":false},{"title":"Giddy Up!","offer_id":52229964562696,"sku":"807151720","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Strawberries and Cream","offer_id":52229964595464,"sku":"807151719","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/807151718_Itzy_Ritzy_Feeding_Itzy_Bibs_Check-01.jpg?v=1755587002"},{"product_id":"itzy-burp-cloths","title":"Itzy Burp Cloths™","description":"\u003cp\u003eProtect your clothes, and look good doing it, with Itzy Burp Cloths™. Made of breathable, triple-layer cotton muslin, these generously sized burp cloths come in coordinating prints and colours for a trendy take on keeping clean.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Itzy Ritzy","offers":[{"title":"Check Yes!","offer_id":52229964628232,"sku":"807351721","price":21.99,"currency_code":"GBP","in_stock":false},{"title":"Giddy Up!","offer_id":52229964661000,"sku":"807351722","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"Strawberries \u0026 Cream","offer_id":52229964693768,"sku":"807351723","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/807351721_Itzy_Ritzy_Feeding_Itzy_Burp_Cloths_Check-01.jpg?v=1755587004"},{"product_id":"itzy-blankets","title":"Itzy Blanket™","description":"\u003cp\u003eWhether you are on-the-go or snuggling in at home, the Itzy Blanket™ is the ultimate multitasker. Made of super-soft cotton muslin, this machine-washable gem delivers cozy comfort as a traditional blanket with the versatility to be used as a tummy time mat, nursing cover, stroller shade, and more!\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Giddy Up!","offer_id":52229966856456,"sku":"752251717","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Strawberries \u0026 Cream","offer_id":52229966889224,"sku":"752251728","price":39.99,"currency_code":"GBP","in_stock":false},{"title":"Check Yes!","offer_id":52229966921992,"sku":"752251715","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/752251717_Itzy_Ritzy_Nursery_Itzy_Blanket_GiddyUp-01.jpg?v=1755587006"},{"product_id":"itzy-snack-cup","title":"Itzy Snack Cup™","description":"\u003cp\u003eMess-free munching with the Itzy Snack Cup™ is designed for little hands., This dishwasher-safe container features a soft, silicone lid to prevent spills and a sweet face to give snack time some character!\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Bonnie the Strawberry","offer_id":52229966954760,"sku":"807201681","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Ash the Mushroom","offer_id":52229966987528,"sku":"807201682","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/807201681_Itzy_Ritzy_Snack_Cup_Strawberry-01.jpg?v=1755587008"},{"product_id":"utility-nappy-backpack","title":"Belong Utility Backpack™ Nappy Bag","description":"\u003cp\u003eThe Belong Collection radiates the comfort, balance and everyday adventures of being right where you belong: with your family. This backpack is your companion for the moments that matter most and was designed to fit seamlessly into your life. Shareable between any family member or caretaker, with thoughtful pockets and durable fabrics, these bags are built for both the practical and playful moments.\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"Hunter Green","offer_id":57978824360200,"sku":"101002086","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":52229970133256,"sku":"101001730","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"Mocha","offer_id":52229970166024,"sku":"101001875","price":179.99,"currency_code":"GBP","in_stock":true},{"title":"Cream","offer_id":57779248627976,"sku":"101001874","price":179.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/101002086_Itzy_Ritzy_Diaper_Bag_Belong_Utility_Backpack_Hunter_Green-11_dc51e3e1-2f89-48b1-bfe3-37d55162f0ee.jpg?v=1781087263"},{"product_id":"cute-plush-toys","title":"Sweetie Snuggles™ Plush","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. 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The perfect bundle for new parents who want function, style, and organisation all in one!\u003c\/p\u003e","brand":"Itzy Ritzy","offers":[{"title":"coffee-and-cream","offer_id":53464987664648,"sku":"DBP6001-BNDL","price":187.99,"currency_code":"GBP","in_stock":true},{"title":"cognac","offer_id":53464987697416,"sku":"DBP8406-BNDL","price":187.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/coffee_and_cream_bundle.jpg?v=1773147209"},{"product_id":"babylist-western-diaper-bag","title":"Babylist x Itzy Ritzy Saddle Boss Plus™ Large Nappy Bag Backpack","description":"\u003cdiv\u003e\u003cspan\u003eWe’re hyped to collab with our friends at Babylist to launch the Babylist x Itzy Ritzy Saddle Boss Plus!\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003eOur viral Nash Collection was the hit of 2024, and we received hundreds of requests for a Saddle Boss Plus! We teamed up with the experts at Babylist to bring this dream bag\u003ca title=\"bag\" href=\"https:\/\/www.itzyritzy.com\/collections\/diaper-bags\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.itzyritzy.com\/collections\/diaper-bags\" title=\"Link\"\u003e\u003c\/a\u003e to life.\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eThe Nash Collection brings you the classic, Western-inspired cowboy aesthetic with a touch of Nashville fun. Get lassoed in with the intricate stitching details inspired by a traditional cowboy boot, unique vegan leather finishes and a refined, neutral colour palette ready for you to put your own spin on.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe style is punctuated by all the classic features you love in the Boss Plus: exceptional organisation (19 total pockets!), insulated side bottle pockets, comfy shoulder straps, a built in changing pad, a roomy main compartment, felt-lined valuables pocket and our signature rubber bottom feet and top-to-bottom zippers for total functionality and durability.\u003c\/span\u003e\u003c\/div\u003e","brand":"Itzy Ritzy","offers":[{"title":"Saddle","offer_id":56304269197576,"sku":"101001630","price":179.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0957\/0366\/2856\/files\/101001630_Itzy_Ritzy_Backpack_Boss_Plus_Western_Saddle_01.png?v=1775639573"},{"product_id":"polyester-weekender-tote","title":"Belong All-in-Tote™ Weekender Bag","description":"\u003cdiv class=\"mat-grid-tile-content\"\u003e\n\u003cdiv class=\"properties-view-label\"\u003e\n\u003cdiv class=\"ng-star-inserted\"\u003e\n\u003cdiv aria-describedby=\"cdk-describedby-message-qdc-1-714\" class=\"mat-mdc-tooltip-trigger sectionLabelDiv wfx-ellipsis\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThe Belong All-in Tote is a stylish nappy bag tote that also works as the best weekender bag for women and men. 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